Ye Guofu- Founder, Chairman & CEO of MinisO
Founded : Launched in 2009, first store opened in Guangzhou, China, in 2013.
Global Presence: Expanded to Hong Kong, Singapore, Malaysia, and Sydney, Australia.
Public Listing: Miniso went public on the New York Stock Exchange in October 2020.
Core Values: Improve social consumption patterns. Introduce innovative, value-driven business.
COMPETITIVE ANALYSIS
Miniso Competitive Analysis Against Muji, Daiso and Uniqlo
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MINISO: SIZE AND SCOPE
- Wide Product Categories: The brand offers diverse products, including home essentials, beauty, electronics, lifestyle items, and more.
- Global Customer Base:It caters to millions of customers worldwide, catering to varied preferences with trendy and affordable products.
- Rapid Expansion: Miniso continues to expand and establish itself in new markets while maintaining its position as one of the world’s leading lifestyle retailers.
- Large Retail Network: Miniso owns thousands of stores in over 100 countries, positioning it as one of the most renowned international retailers.
MINISO: MARKET RESEARCH AND ANALYSIS
Target Audience: The target consumers of miniso are customers between the ages of 18 to 35. As we know that Miniso provides high quality products at affordable prices, so Miniso focuses on targeting middle-classed customers who are not willing to spend a lot of money on a premium brand while still wanting quality and beauty.
Location & Gender: Urban cities within developed and developing economies are major markets for Miniso. Its products, range like cosmetics, domestic utensils to electronics and pens, attracts both men and women, but categories such as cosmetics and accessories favor females.
How Technology Is Impacting The Miniso`s Industry: As the rise of online shopping and e-commerce platforms, Miniso has started online retail, expanding its digital presence through platforms such as Alibaba’s small in China, and global platforms like Amazon and Lazada in Southeast Asia. Miniso has optimized its websites and applications to give more consumers a seamless mobile shopping experience. In addition, Miniso has combined physical stores with online channels to make the shopping experience seamless.
Conclusion: Success on the part of Miniso does not only depend on economical prices and trendy product assortment but also how they adapting technological innovations. It is the company's strategies towards E-commerce, mobile integration, and many more. As the company continues to innovate, its ability to adapt to new technologies and consumer trends will be crucial in maintaining its strong position in the global retail landscape.
BRAND AWARENESS VIDEO OF MINISO
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MINISO: GRAPHICAL REPRESENTATION OF ENGAGEMENT RATE, TRAFFIC SOURCES AND ORGANIC TRAFFIC
